Amelia Gunawan | Product Designer

Amelia

Gunawan

Amelia

Gunawan

This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.

Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.

This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.

Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.

Elevating Woori Finance’s Online Presence to Increase Product Visibility and Reach

SCOPE

Website Design

ROLE

Product Designer

PROJECT TIMELINE

May 2024 - May 2025

Woori Finance Indonesia offers various financing services across offline and digital platforms.

To stay competitive in the digital finance space, its outdated website needed a revamp—modernizing the visual branding, improving navigation, and introducing a loan simulation feature to boost user engagement and product adoption.

PROJECT BRIEF

Users faced several challenges on Woori Finance Indonesia’s outdated website, including confusing navigation, inconsistent UI elements, and the absence of a loan simulation calculator. These issues made it difficult for users to find information, reduced trust in the platform, and failed to motivate them to apply for a loan—ultimately leading to lower engagement and missed conversion opportunities.

*⚠️ This project is still in development and has not yet launched, so I’m unable to share the full scope publicly. If you’re a hiring manager or recruiter, I’d be happy to walk you through the complete case study privately.

CHALLENGE

How might we redesign Woori Finance Indonesia’s website to be more intuitive, highlight financial products effectively, and boost loan application adoption?

KEY CONTRIBUTIONS

Unified the visual design system

across customer, corporate and procurement pages, enhancing brand consistency.

Added loan calculators and visual CTAs to support user decision-making

leading to improved click-through on “Apply Now” buttons in testing.

Established Copywriting and Marketing Content Guidelines

help internal teams maintain a unified voice across the website, ads, and product pages to build user trust.

DESIGN SHOWCASE

Overall improved website look with a refreshment in branding, with intent to drive users' motivation for loan application

KEY TAKEAWAYS

What I’ve learned from this project?

Expanding Financial Domain Knowledge

Working on Woori Finance Indonesia's website revamp deepened my understanding of the financial industry, particularly in the loan application process. I gained valuable insight into user flows, pain points, and trust signals required to encourage loan adoption — knowledge that now strengthens my ability to design for fintech products with confidence and clarity.

Cross-Functional Collaboration and Documentation

The project emphasized the importance of close collaboration with writers, developers, and digital marketing teams. I learned how to effectively communicate design decisions, maintain clear documentation in Figma, and ensure all technical requirements and assets were tracked in Google Sheets — creating a smooth and aligned workflow across disciplines.

Navigating Scope Shifts and Feedback Loops

Adapting to evolving scope requirements and managing multiple layers of feedback was both challenging and rewarding. I developed stronger communication and prioritization skills while learning to balance business objectives with user needs — becoming a better bridge between stakeholders and end users.

RESUME

TWITTER

DRIBBLE

Amelia

Gunawan

Amelia

Gunawan