This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
Bank Jago Last Wish: Reimagining Life-Insurance
SCOPE
STUDY CASE
Mobile App Design
ROLE
Product Designer
PROJECT TIMELINE
March - April 2023
This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
Bank Jago Last Wish: Reimagining Life-Insurance
SCOPE
STUDY CASE
Mobile App Design
ROLE
Product Designer
PROJECT TIMELINE
March - April 2023
This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
Bank Jago Last Wish: Reimagining Life-Insurance
SCOPE
STUDY CASE
Mobile App Design
ROLE
Product Designer
PROJECT TIMELINE
March - April 2023
This case study was done as a part of Skilvul’s Mini Bootcamp Project with focus on exploring visualization of Bank Jago’s Life Insurance concept, Last Wish.
Bank Jago Last Wish is a concept that offers a new way of viewing life insurance, as well as the freedom to make any wills for various purposes.
HYPOTHESIS
HYPOTHESIS
HYPOTHESIS
The younger generation remains skeptical towards life insurance.
The younger generation remains skeptical towards life insurance.
The younger generation remains skeptical towards life insurance.
(This is a general assumption, so I did some desk research)
(This is a general assumption, so I did some desk research)
(This is a general assumption, so I did some desk research)
Life Insurance is not a main priority
Life Insurance is not a main priority
Life Insurance is not a main priority
As technology advances to 4.0, life insurance is becoming more accessible to younger generations especially Gen-Zs, who are both tech-savvy and consumer-oriented.
However, they may not be enthusiastic about getting life insurance for their welfare.
As technology advances to 4.0, life insurance is becoming more accessible to younger generations especially Gen-Zs, who are both tech-savvy and consumer-oriented.
However, they may not be enthusiastic about getting life insurance for their welfare.
As technology advances to 4.0, life insurance is becoming more accessible to younger generations especially Gen-Zs, who are both tech-savvy and consumer-oriented.
However, they may not be enthusiastic about getting life insurance for their welfare.
Not enough knowledge on how life insurance works
Not enough knowledge on how life insurance works
Not enough knowledge on how life insurance works
According to an interview by IBM (2020), many of them don't know where to start.
46% of them were confused about how insurance policies work, and most of them dislike the bothersome paperwork required, including medical checkups.
According to an interview by IBM (2020), many of them don't know where to start.
46% of them were confused about how insurance policies work, and most of them dislike the bothersome paperwork required, including medical checkups.
According to an interview by IBM (2020), many of them don't know where to start.
46% of them were confused about how insurance policies work, and most of them dislike the bothersome paperwork required, including medical checkups.
RESEARCH
RESEARCH
RESEARCH
How does the younger generation feel about insurance, really?
How does the younger generation feel about insurance, really?
How does the younger generation feel about insurance, really?
I wanted to study younger generation’s decision making and how they feel when they want to apply for insurance. Therefore, I conducted user-interviews and had a peer-to-peer brainstorming insights to discover the main concerns.
I wanted to study younger generation’s decision making and how they feel when they want to apply for insurance. Therefore, I conducted user-interviews and had a peer-to-peer brainstorming insights to discover the main concerns.
Empathy Map
(15 Gen Z & Millenial participants)
Empathy Map
(15 Gen Z & Millenial participants)
Empathy Map
(15 Gen Z & Millenial participants)
I did some peer-to-peer brainstorm insights from other students in the bootcamp class and which happen to consist of millenials and Gen Zs.
All participants were told to write down their thoughts for 15 minutes about insurance. They were asked to consider what they do before deciding to get insurance and how they feel about it.
I did some peer-to-peer brainstorm insights from other students in the bootcamp class and which happen to consist of millenials and Gen Zs.
All participants were told to write down their thoughts for 15 minutes about insurance. They were asked to consider what they do before deciding to get insurance and how they feel about it.
User Interviews (3 participants)
User Interviews (3 participants)
User Interviews (3 participants)
I interviewed someone from an older generation since I found younger generations often seek help from them when they deal with important and critical decision making.
I asked them about their thoughts on insurance and the information they need when getting insurance.
I interviewed someone from an older generation since I found younger generations often seek help from them when they deal with important and critical decision making.
I asked them about their thoughts on insurance and the information they need when getting insurance.
I interviewed someone from an older generation since I found younger generations often seek help from them when they deal with important and critical decision making.
I asked them about their thoughts on insurance and the information they need when getting insurance.
Initial process of empathy mapping and user interview results
Initial process of empathy mapping and user interview results
Initial process of empathy mapping and user interview results
The compiled results of empathy mapping and user interview into a whole affinity mapping
The compiled results of empathy mapping and user interview into a whole affinity mapping
The compiled results of empathy mapping and user interview into a whole affinity mapping
FINDINGS
FINDINGS
FINDINGS
“We’re anxious about what the future holds. But also we think we’ll be okay without insurance... or so..”
“We’re anxious about what the future holds. But also we think we’ll be okay without insurance... or so..”
“We’re anxious about what the future holds. But also we think we’ll be okay without insurance... or so..”
So, turns out my desk research was justified! From the empathy map and the interview, I summed up the main concerns and pain points that the students have in their mind, as following:
So, turns out my desk research was justified! From the empathy map and the interview, I summed up the main concerns and pain points that the students have in their mind, as following:
Life insurance is not a main concern right now.
Life insurance is not a main concern right now.
Life insurance is not a main concern right now.
since they think that insurance is commonly expensive, and they’ll be okay without it.
since they think that insurance is commonly expensive, and they’ll be okay without it.
since they think that insurance is commonly expensive, and they’ll be okay without it.
Prefers easy to digest information.
Prefers easy to digest information.
Prefers easy to digest information.
Wants to be able to manage insurance easily, and less complicated explanation.
Wants to be able to manage insurance easily, and less complicated explanation.
Wants to be able to manage insurance easily, and less complicated explanation.
Seeks credibility, despises feeling anxious thinking about the future
Seeks credibility, despises feeling anxious thinking about the future
Seeks credibility, despises feeling anxious thinking about the future
Adulting and having to prepare a lot for their future endeavors is a lot. And they don’t really want to waste money on something that’s not worth for long-term.
Adulting and having to prepare a lot for their future endeavors is a lot. And they don’t really want to waste money on something that’s not worth for long-term.
Adulting and having to prepare a lot for their future endeavors is a lot. And they don’t really want to waste money on something that’s not worth for long-term.
WHAT IS TO BE SOLVED:
WHAT IS TO BE SOLVED:
WHAT IS TO BE SOLVED:
How might we guide and welcome young generations on navigating insurance?
How might we guide and welcome young generations on navigating insurance?
How might we guide and welcome young generations on navigating insurance?
I want to create a less hassle, yet easy to navigate experience on discovering how insurance works for younger generation. Though, there are quite some challenges:
I want to create a less hassle, yet easy to navigate experience on discovering how insurance works for younger generation. Though, there are quite some challenges:
How can we add life insurance information to a mobile banking app in a way that's not confusing for younger generations?
How can we visually appeal to younger generation that Jago: Last Wish is an easy to use feature?
How can we add life insurance information to a mobile banking app in a way that's not confusing for younger generations?
How can we visually appeal to younger generation that Jago: Last Wish is an easy to use feature?
IDEATION
IDEATION
IDEATION
Brainstorming the concept
Brainstorming the concept
Brainstorming the concept
To start, I concepted the entry points and flow of the Last Wish feature, from onboarding steps until insurance application. I immediately jumped into the wireframes with flows to get a bird’s eye picture on how the users would navigate the feature easier.
To start, I concepted the entry points and flow of the Last Wish feature, from onboarding steps until insurance application. I immediately jumped into the wireframes with flows to get a bird’s eye picture on how the users would navigate the feature easier.
Initial low fidelity and flow sketch of the entire Last Wish Feature
Initial low fidelity and flow sketch of the entire Last Wish Feature
Initial low fidelity and flow sketch of the entire Last Wish Feature
Design Principles & Finalizing the Concept
Design Principles & Finalizing the Concept
Design Principles & Finalizing the Concept
To position our product compared to possible competitors, as well as deciding the design principles should be made for Last Wish, I mapped the competitors into a quadrant with two categories: Design Style and Information Displayed.
As younger generation are more anxious and skeptical despite being curious about insurance, I decided to direct Jago: Last Wish into a detailed yet playful feature, to create a memorable and trustable onboarding experience for applying insurance.
To position our product compared to possible competitors, as well as deciding the design principles should be made for Last Wish, I mapped the competitors into a quadrant with two categories: Design Style and Information Displayed.
As younger generation are more anxious and skeptical despite being curious about insurance, I decided to direct Jago: Last Wish into a detailed yet playful feature, to create a memorable and trustable onboarding experience for applying insurance.
Simple
Detailed
Professional
Playful
We aim to be here!
Design Style
Information Displayed
Product positioning using the competitor comparison quadrant
Approachable
Approachable
Approachable
I want users to be able to have more trust towards insurance products with an easier approach.
I want users to be able to have more trust towards insurance products with an easier approach.
Encouraging
Encouraging
Encouraging
No overwhelming processes— Calculating insurance will be less overwhelming and easy to navigate.
No overwhelming processes— Calculating insurance will be less overwhelming and easy to navigate.
Every Good Deeds Counts
Every Good Deeds Counts
Every Good Deeds Counts
I wanted to go for something different, so I went for the ‘tossing coin to the fountain’ concept. It is also similar to something where people pray and make a wish at temples, tossing a coin inside a box.
The idea behind this concept is that good things will happen in your life as a result of your daily good deeds.
I wanted to go for something different, so I went for the ‘tossing coin to the fountain’ concept. It is also similar to something where people pray and make a wish at temples, tossing a coin inside a box.
The idea behind this concept is that good things will happen in your life as a result of your daily good deeds.
SOLUTION
SOLUTION
SOLUTION
Efficient and Engaging Insurance Application for Young Generations
Efficient and Engaging Insurance Application for Young Generations
Efficient and Engaging Insurance Application for Young Generations
Less Intimidating Insurance Form Details
Less Intimidating Insurance Form Details
Less Intimidating Insurance Form Details
Adding playful interactions while giving a clear guidance will make filling the form less intimidating and creating delightful experience, while not losing the essence of filling a detailed insurance application form.
Adding playful interactions while giving a clear guidance will make filling the form less intimidating and creating delightful experience, while not losing the essence of filling a detailed insurance application form.
Clear and Concise Insurance List
Clear and Concise Insurance List
Clear and Concise Insurance List
Aside from insurance list with categories, users can easily get notified on their insurance application and create a new application within one tap.
Aside from insurance list with categories, users can easily get notified on their insurance application and create a new application within one tap.
Healthy Habits Today, Bigger Insurance Perks Tomorrow
Healthy Habits Today, Bigger Insurance Perks Tomorrow
Healthy Habits Today, Bigger Insurance Perks Tomorrow
The healthy challenge feature nudges user to gain more rewards like promotion for next insurance payments- in return, they can stay fit and feel more rejuvenated.
The healthy challenge feature nudges user to gain more rewards like promotion for next insurance payments- in return, they can stay fit and feel more rejuvenated.
KEY TAKEAWAYS
KEY TAKEAWAYS
KEY TAKEAWAYS
What I’ve learned from this project?
What I’ve learned from this project?
What I’ve learned from this project?
Exploring UI patterns from a brand, and keeping eye on details
Exploring UI patterns from a brand, and keeping eye on details
Exploring UI patterns from a brand, and keeping eye on details
I’ve used Bank Jago before, but I have yet to really look into the UI patterns. The challenge was to also keeping consistency while exploring new ways to create a fun and easy experience in Bank Jago, so I have to keep an eye for details in the older UI patterns as well.
I’ve used Bank Jago before, but I have yet to really look into the UI patterns. The challenge was to also keeping consistency while exploring new ways to create a fun and easy experience in Bank Jago, so I have to keep an eye for details in the older UI patterns as well.
Learning further about life insurance
Learning further about life insurance
Learning further about life insurance
When I joined this program, I only know surface level of what benefits that life insurance can give to us. As I had to look around and ask people what they think about life insurance, and how does it work, I must admit I learn more about financial planning for the future.
When I joined this program, I only know surface level of what benefits that life insurance can give to us. As I had to look around and ask people what they think about life insurance, and how does it work, I must admit I learn more about financial planning for the future.
This project could've used more user research
This project could've used more user research
This project could've used more user research
I feel like there’s a lot to improve— especially the registration flow, and on managing the wishes itself. There were things that weren’t taken into consideration such as metrics that count as user success and satisfaction using the product. If I could put those metrics to good use, I’d love to design a smoother flow for this product.
I feel like there’s a lot to improve— especially the registration flow, and on managing the wishes itself. There were things that weren’t taken into consideration such as metrics that count as user success and satisfaction using the product. If I could put those metrics to good use, I’d love to design a smoother flow for this product.
2025 © Amelia Ivanka. Made with care :3
2025 © Amelia Ivanka. Made with care :3